"Flintstones Winston Cigarettes Commercials" Three Part Description

Summary: 

In this video a cartoon by the name of Flintstones is used to promote a cigarette commercial. This commercial was filmed around the 60 or 70's where black and white television still existed and cigarettes were not controversial or looked down upon. The images used in this blog set the scene to be perfect. It seemed as if smoking cigarettes was the causal thing to do.  Also a couple of times close up shots were used to focus on the cigarettes. An interesting part of this commerical was when fred said:
Fred: "They sure work hard"
Barney: "Yea I hate to see them work so hard"
Fred: "Yea me too...Lets go around back where we can't see them"

 In the conversation listed above Fred and Barney are talking about how hard their wives are working while doing the chores.  And so they don't have to see them working both men decided to go to the back and relax.

Coversation continued....:
Barney: "G we are to do something Fred"
Fred: "How about we take a nap?"
Barney: "Lets take a Winston break."
Fred: "That's it!"

At this point both men are saying since they are relaxing they might was well take a winston break for its "the cool/relaxing thing to do." Then Fred goes on to promte the product.

Whenever someone is smoking a Winston cigarette the music choice changes to more upbeat.

In my opinion I do not think this commercial was moral. However, the Flintstones television show was first  geared towards adults. So therefore, in the producer argument it would not be inappropriate because children were not being targeted at this point. However, at the end it is unethical for cigarettes have horrible effects on ones body and health, and the producer manipulated a false impression for the viewers.

Sources

http://www.youtube.com/watch?v=NAExoSozc2c